How Can an Average Person Get Their Story Covered by National News Outlets Like ABC, NBC, CBS, and CNN?

Have you ever had a story that you believe the world needs to hear, but you feel like it's just not reaching a broader audience? Many people have a compelling narrative to share, but knowing how to get it in front of the right eyes, especially the national media, can be challenging. This guide will walk you through the steps to increase your chances of making it onto the front pages of major news outlets such as ABC, NBC, CBS, and CNN.

Understanding the Importance of National News Outlets

National news outlets like ABC, NBC, CBS, and CNN have a significant reach and influence. Their coverage can spread awareness and sometimes change public perception. For an average person, getting coverage from these sources means a story that's uniquely interesting, relevant, or has a compelling emotional angle. Understanding what makes a story newsworthy to these outlets is the first step.

Find Your Unique Angle

Every story, big or small, has a unique angle that sets it apart. Start by identifying what makes your story special and how it can resonate with a wider audience. It could be a personal triumph, a moral dilemma, a groundbreaking discovery, or a social issue that needs addressing. Your personal experience might have a broader relevance that others can relate to or learn from.

Research and Prepare Thoroughly

Before approaching any major news outlet, research the format and interests of the outlet. Each network has a unique target audience and specific formatting needs that can determine how they present their stories. For example, CNN is more focused on breaking news and global events, while NBC often has a strong focus on entertainment and consumer tips.

Prepare the following:

A concise and engaging summary of your story in 1-2 sentences A detailed narrative of the events that led to your story A few key points to emphasize the significance of your story Quotes or supporting data if applicable Pictures, videos, or testimonials that can add credibility and interest to your story

Reach Out to Local News Outlets

Start with your local news outlets. They are often more accessible and can help you gauge whether your story is newsworthy. Local journalists may also be more likely to provide guidance on how to approach the national media if they agree to cover the story themselves.

Build relationships with journalists. Be prepared to offer interviews, be professional, and ensure your story is ready for publication. If the local media finds your story interesting, there's a better chance it will be passed on to the national media.

Understand Translating Local to National

Once you've gained coverage from your local media, it's time to consider reaching out to national outlets. Here’s how:

1. Submit a Press Release

Write a press release that includes relevant details and can be distributed to various media outlets. Use the Nexstar Press Release Template as a guide for structure and clarity.

A press release should:

Summarize the story in a clear and engaging format Contain quotes, statistics, and emotional appeals as appropriate Include high-quality visuals like images or videos Be optimized for online distribution

2. Personalized Email Outreach

Email media contacts at national news outlets with a personalized pitch. Provide a one-sentence summary, your credentials, and the hook for the story. For example, you could start with:

"Hello, my name is [Your Name], and I am reaching out to share a story that I believe has significant national relevance. [Provide a compelling hook ending with a question for the journalist to pursue further.] I would love to discuss this opportunity and provide any additional information or footage that could support the story. Thank you for your time."

3. Follow Up Strategically

Follow up politely after a few days to remind them of your story. Persistence is key, but so is patience. Do not bombard journalists with emails; respect their time and space.

4. Be Patient and Persistent

Getting coverage from national outlets is not immediate. It takes time, effort, and often multiple rounds of contact. Many stories never get covered, and that's okay. Not everyone's story can make it to the front page, but the process of trying to share your story is itself valuable.

Consistency and Quality Are Key

Consistently demonstrating your value and quality as a story source will gradually build relationships and increase your chances of being covered. Regular updates about your progress and any new developments that can add to your story's narrative can also keep the media interest alive.

Conclusion

Getting your story covered by major news outlets like ABC, NBC, CBS, and CNN is a journey that requires strategic planning, persistence, and a compelling narrative. By starting local and gradually working your way up to national coverage, you can increase your chances of reaching a broader audience and having your story heard. Remember, it's all about standing out and making your story unique and newsworthy.