Company Culture at Nielsen: A Comprehensive Overview and Internship Experience
Nielsen is a global leader in audience insights, data, and analytics. Its company culture is characterized by several key elements that shape the atmosphere and values within the organization. This article will delve into the various aspects of Nielsen's culture, along with personal insights from an internship experience and tips for aspiring professionals.
Key Elements of Nielsen's Company Culture
Nielsen emphasizes a culture of data-driven decision making, diversity and inclusion, collaboration and teamwork, innovation and adaptability, professional development, work-life balance, and corporate responsibility.
Data-Driven Decision Making
At Nielsen, data is at the heart of decision-making processes. Employees are encouraged to leverage data insights to make informed choices. This culture not only enhances the quality of work but also encourages continuous improvement and growth.
Diversity and Inclusion
Nielsen actively promotes diversity in its workforce and strives to create an inclusive environment where different perspectives are valued. This fosters a rich and engaging work atmosphere, contributing to better creativity and innovation.
Collaboration and Teamwork
Employees often work in cross-functional teams, fostering a collaborative atmosphere. Sharing knowledge and expertise is encouraged, which enhances overall team performance and employee satisfaction.
Innovation and Adaptability
Nielsen values innovation and encourages employees to think creatively and adapt to the rapidly changing landscape of media and consumer behavior. This innovative mindset is crucial for staying ahead in the competitive market.
Professional Development
The company invests in employee growth through training programs, mentorship, and opportunities for advancement. This reflects a strong commitment to long-term career development, ensuring that employees have the tools and resources they need to succeed.
Work-Life Balance
Nielsen aims to support a healthy work-life balance by offering flexible work arrangements and promoting employee well-being. This helps in maintaining a happy and productive workforce.
Corporate Responsibility
The organization is involved in various social responsibility initiatives, focusing on sustainability and community engagement. This commitment to social responsibility enhances the company's reputation and positively impacts the community.
My Internship Experience at Nielsen
I interned at Nielsen Coimbatore in 2019 and was later offered a job as a junior data scientist. My experience there was quite positive and similar to that of most leading MNCs across the globe. The work culture was open, driven, and flexible.
Senior Officials and Teammates
Senior officials and teammates were always ready to mentor and help you when you were stuck with any part of the project. It was expected to wear formal attire, have good communication skills, and possess strong analytics, data processing, and presentation skills.
Day-to-Day Work
Throughout the day, I came across meetings, data processing, gathering, and analyzing large sets of structured and unstructured data. The goal was to measure and improve results, pick potential models and algorithms, and make adjustments based on feedback. I got exposure to a variety of research models and worked with great people.
Innovation and Learning
I worked in the Data Science department where every day brought something new to learn and tackle. Innovation and ideas were always welcomed and given the opportunity to be implemented. I got to work with top experts in the Data Science field and learned from their complex case studies and papers.
Work-Life Balance and Professional Growth
I found the work environment supportive and encouraging. There was no competition or jealousy; everyone got an equal opportunity to grow and switch roles within the organization. The focus was on professional skills, and there was minimal office politics. My certification in Data Science from Ekeeda helped me impress senior managers and secure a promotion in such a short time.
The Ekeeda data science certification program provided fundamental concepts of supervised and unsupervised learning, skills to use Python libraries, deep learning components, and more. The faculty were industry-led experts, and the capstone projects were real-life based, ensuring the best skills and confidence for interviews.
Advice for Aspiring Professionals
For aspiring professionals in the field of data science, I would advise taking Google data scientist certification and learning from top e-learning platforms such as Ekeeda, Upgrad, and Udemy. Mastering these skills in the comfort of your home can significantly boost your career prospects.
Working at Nielsen was not always a cakewalk, but it was definitely rewarding. It requires hard work, out-of-the-box thinking, and persistence to achieve your goals. Remaining determined and showing your performance is key to success in this field.
To summarize, Nielsen's culture is geared towards fostering a supportive and dynamic environment that encourages growth, collaboration, and a strong ethical practice. This unique combination makes Nielsen an ideal place for professionals seeking a fulfilling and rewarding career in data science.