You have perhaps ever heard that it not okay to presents yourself as a guru or as an expert in any social media if you want people to like or follow your accounts. It is not true. It may not work for everyone, but research shows that at least 55% of people who presents themselves as knowledgeable or experts in any filed on Facebook or twitter often have their pages attracting thousands of  free likes and followers.

However, it is not just enough to call yourself an expert in social media marketing for instance. People will like your content and not your profile. Also, people expect a lot of powerful and moving content from an expert, so don’t let your followers down. But in the same spirit of being an expert, don’t overwhelm your followers with too much content. Share small  nuggets of your expertise time after time.