Instagram is one of the social sites that enjoy a large following in the modern world. It enjoys over 800 million users making it an excellent platform for a company and brand to exploit when it comes to seeking the market for its products and services online .Instagram views refer to the action that occurs when followers of an account can see what has been posted and shared by the accounts they are following. The account holders, in this case, can be a business, company or a brand. The post, on the other hand, can include a photo, video or a link that opens up to the brand’s main website. Some benefits are associated with the Instagram views when it comes to a brand. The  four  significant advantages are mentioned and expounded below

• An excellent digital marketing platform -With such a vast number of members, Instagram provides a good marketing platform for a brand to use when penetrating the online market. With the views associated with this social page, a company will be able to know who are interested in their services. This will increase the company sales and profits due to increased marketing via the Instagram views.
• Acquisition of new clients and referrals – With a large number of Instagram users, the views that the post, content shared receives will lead to the acquisition of clients for their products and services. It goes without saying that excellent products and services will encourage referrals who in turn will become clients and cycle continues. It’s essential for the company to maximize the use of Instagram as a marketing tool, while at it provides top notch services to the clients acquired and enjoyed the benefits that will come with the referrals.
• Stands out compared to its competitors -Increased Instagram views on an account will make it popular and famous on the social page. Once famous and standing out, it will enjoy a superior position compared to its competitors. When a brand enjoys proper attention compared to its competitors, it goes without saying that it will attract more clients for its services. This will increase their sales and increase their profits hence achieving its goals. The happy clients acquired will bring referrals which will be interested in similar products and services.
• Less time spend on marketing – As mentioned above Instagram is an excellent marketing platform when it comes to digital marketing. With the increased views, the short time will be spent on the marketing methods for such a brand. The time saved will be diverted to other companies sections and departments hence making it perform much better in the overall running. This contributes to achieving the companies targets and goals.

The above-mentioned advantages comes with engaging of Instagram as a marketing tool on the online platform. Instagram views is a good indication  of the number of people that come into contact with the content shared  on the company’s or brands account. Any content shared should be of high quality because it can make or break a brand. My advice is sharing a link that opens up to the company website should be part of the shared content.